Question 1

What does Baseline do?

Accepted Answer

Baseline is a purpose-built loan origination and servicing platform for real estate private lenders. It centralizes everything from lead intake to post-close and collections—giving your team a single system to manage loans, borrowers, investors, draws, and capital operations without spreadsheets or disconnected tools.

Question 2

Who is Baseline built for?

Accepted Answer

Baseline is built exclusively for real estate private lenders and hard money lenders. Whether you're a local operator closing a handful of loans per month or a national lender managing thousands of active loans, Baseline is designed to scale with your business.

Question 3

What is Baseline's mission?

Accepted Answer

Baseline's mission is to remove friction from private lending so that financing is more accessible for tomorrow's borrowers. We believe private lenders play a critical role in their communities, and we're committed to giving them the tools to grow efficiently and professionally.

Question 4

What industries does Baseline serve?

Accepted Answer

Baseline serves the real estate private lending industry—specifically hard money lenders, bridge lenders, and private credit funds that originate and service non-bank real estate loans across the United States.

Question 5

How does Baseline integrate with our current tech stack?

Accepted Answer

Baseline offers a robust, fully documented API that allows you to integrate with your existing systems and automate workflows. We also have native integrations with partners like Lightning Docs for attorney-grade loan documentation, Cotality (formerly CoreLogic) for credit checks, fraud reports, flood reports, and Obie for insurance, and many other integration partners.

Question 6

How quickly will I see value?

Accepted Answer

Most lenders are up and running within a few weeks. White-glove onboarding is included in every plan. Our team handles data migration, configures your loan products and templates, and sets the system up to match your workflows before you go live. Many customers report meaningful time savings from week one.

Question 7

What support does Baseline offer?

Accepted Answer

Baseline provides ongoing customer support to all users. You can reach our team at support@baselinesoftware.com. From onboarding through growth, we're available to help you get the most out of the platform at every stage.

Question 8

Does Baseline work for lenders who also manage mortgage funds or fractional deals?

Accepted Answer

Yes. Baseline supports multiple capital structures including mortgage funds, whole notes, and fractional deals — all from the same platform. Whether you self-manage your fund or work with an external fund administrator, Baseline centralizes investor reporting, fund performance tracking, and distributions in one place.

Question 9

How does Baseline compare to competitors like The Mortgage Office, Mortgage Automator, LendingWise, Liquid Logics, Lendr, or Nexys?

Accepted Answer

Baseline is purpose-built exclusively for real estate private lenders and hard money lenders — and it's the only platform in this category that is venture-backed, meaning it actively invests in product development, security infrastructure, and customer support at a level most competitors can't match.

Where many alternatives were originally built for traditional mortgage lending or adapted from broader loan management tools, Baseline was founded by people who actually ran a hard money lending business. That origin shapes everything: the workflows, terminology, draw management, and capital operations features reflect how private lenders actually operate — not how banks do.

A few things that set Baseline apart from other private lending software options:

All-in-one platform, no feature paywalls. Baseline combines loan origination, loan servicing, draw management, and investor and fund management in a single system. Every feature is included in every plan — there are no add-ons or tiered feature gates.

Modern, intuitive interface. Baseline is consistently rated for ease of use by lenders switching from older platforms. The interface is designed for lending teams of all sizes, not just those with dedicated IT resources.

Built and continuously improved by lenders, for lenders. Because Baseline is venture-backed, it has the resources to ship meaningful product updates, respond to customer feedback, and maintain enterprise-grade security and compliance (SOC 2 Type 1 and Type 2 certified) — things that legacy or bootstrapped tools often struggle to sustain.

Question 10

What plans does Baseline offer?

Accepted Answer

Baseline offers three plans based on active loan volume: Essential at $995/mo (up to 50 active loans), Growth at $1,995/mo (up to 150 active loans), and Enterprise with custom pricing for lenders managing more than 150 active loans. All plans include every feature and complimentary white-glove onboarding.

Question 11

What does pricing look like, and how does billing work?

Accepted Answer

Baseline is offered on a month-to-month subscription with no long-term commitment required. You can cancel at any time with 30 days' notice. Plans are billed monthly based on your active loan volume. Enterprise plans are typically offered on an annual contract basis.

Question 12

What is considered an "active loan" for pricing?

Accepted Answer

An active loan includes any loan currently in your origination or servicing pipeline. Loans that are paid off, sold, or archived are not counted toward your active-loan pricing tier.

Question 13

Do you offer annual contracts or discounts?

Accepted Answer

Yes. Baseline offers discounted pricing for annual contracts. Customers who start on a month-to-month plan can switch to an annual agreement later to take advantage of those savings.

Question 14

What features are included in every plan?

Accepted Answer

Every plan includes full access to Loan Origination, Loan Servicing, Investor & Fund Management, Draw Management, Branded Borrower Portals, and Branded Investor Portals plus complimentary white-glove implementation and onboarding. There are no feature tiers or add-on paywalls.

Question 15

Is there a free trial or demo available?

Accepted Answer

Baseline offers personalized demos so you can see the platform in action before committing. Given the white-glove onboarding included in every plan, most lenders find a live walkthrough more valuable than a self-serve trial.

Question 16

Are there any implementation fees or hidden costs?

Accepted Answer

No. There are no implementation fees or setup charges for our Essentials or Growth plans. There are also no feature add-on paywalls for any of our plans. Our Enterprise plans may come with an implementation and data migration fee, depending on the size of the operation and the complexity of the data import.

Question 17

Do you have an API available?

Accepted Answer

Yes. Baseline offers a robust, fully documented API that allows you to integrate with your existing systems, automate workflows, and access key data programmatically.

Question 18

Does the system send automated notifications?

Accepted Answer

Yes. Baseline supports automated notifications based on a wide range of triggers—including document workflows (such as when documents are requested or completed), insurance expirations, and other key loan or borrower events—ensuring borrowers and internal teams stay informed without manual follow-ups.

Question 19

Does Baseline use AI or automation anywhere in the platform?

Accepted Answer

Yes. Baseline's centralized document hub, automatic notifications, and AI-powered document summaries help lenders move from application to approval faster and with fewer manual reviews. The platform also automates payment collection, NSF fees, distributions, and notifications across a wide range of loan and borrower events.

Question 20

Does Baseline integrate with CRMs like HubSpot, Salesforce, or Zoho?

Accepted Answer

Yes. Major CRMs like Salesforce, HubSpot, and Zoho can be integrated via Baseline's open API. Baseline also connects with Zapier, enabling workflow automation with hundreds of other tools. Native integrations include Lightning Docs, Cotality, and Obie, with more partners continuously being added.

Question 21

What types of reports are available?

Accepted Answer

Baseline includes out-of-the-box reports such as 1098s, 1099s, and detailed payment history. You can also create fully custom reports using any data point in the system—including all standard fields and any custom fields you've added.

Question 22

Can borrower payments be collected via ACH?

Accepted Answer

Yes. Baseline allows you to collect borrower payments directly through the platform via ACH, with automatic reconciliation, built-in support for late charges, and the ability to automate NSF fees—reducing manual effort and improving accuracy.

Question 23

Does Baseline help with default and delinquency tracking?

Accepted Answer

Yes. Baseline's servicing tools give you clear visibility into delinquencies, defaults, outstanding balances, and portfolio performance at a glance.

Question 24

Does Baseline support e-signatures?

Accepted Answer

Yes. Baseline minimizes the need for third-party integrations by embedding essential features like e-signatures and payment processing directly within the platform.

Question 25

What loan types does Baseline support?

Accepted Answer

Baseline is designed for non-bank real estate loans, including residential transition loans (RTL), fix & flip (also referred to as fix-and-flip or rehab loans) bridge loans, ground-up construction, long-term rental loans (DSCR loans), and other short-term or asset-based private lending products. The platform supports customizable loan products so you can configure it to match your specific programs.

Question 26

Is Baseline SOC 2 compliant?

Accepted Answer

Yes. Baseline holds both SOC 2 Type 1 and SOC 2 Type 2 certifications, as well as CASA Tier 2 certification. We follow industry-standard security, availability, and confidentiality controls to protect your data.

Question 27

How does Baseline protect our data?

Accepted Answer

Baseline continuously monitors, tests, and improves its security and compliance program. We deploy industry-leading safeguards to manage system integrity and keep your data safe and private. Our full security and compliance posture is transparently published at trust.baselinesoftware.com.

Question 28

Where is our data stored?

Accepted Answer

Baseline uses trusted cloud infrastructure and follows industry-standard data practices. For detailed information about subprocessors and data handling, visit our Trust Center at trust.baselinesoftware.com.

Question 29

Does Baseline share our data with third parties?

Accepted Answer

No. Baseline does not share your personal information with third parties, except as required by law or as strictly necessary to provide our products and services to you.

Question 30

Do you help migrate data from our existing system?

Accepted Answer

Yes. Baseline holds both SOC 2 Type 1 and SOC 2 Type 2 certifications, as well as CASA Tier 2 certification. We follow industry-standard security, availability, and confidentiality controls to protect your data.

Question 31

How long does onboarding take?

Accepted Answer

Baseline continuously monitors, tests, and improves its security and compliance program. We deploy industry-leading safeguards to manage system integrity and keep your data safe and private. Our full security and compliance posture is transparently published at trust.baselinesoftware.com.

Question 32

What does "white-glove onboarding" include?

Accepted Answer

Baseline uses trusted cloud infrastructure and follows industry-standard data practices. For detailed information about subprocessors and data handling, visit our Trust Center at trust.baselinesoftware.com.

Question 33

Can Baseline support lenders who are just getting started, or is it only for established operations?

Accepted Answer

Both. Baseline supports companies as small as one-person operations with a simple, plug-and-play model, and is also scalable, allowing lenders to transition from Excel to a more sophisticated platform as they grow. Whether you're closing your first loans or managing a large portfolio, the platform is designed to grow with you.

Question 34

Is training included?

Accepted Answer

Yes. Our onboarding process includes hands-on training to ensure your team is comfortable and confident in Baseline before go-live. We don't consider onboarding complete until you're ready to run independently.

Question 35

What ongoing support is available after go-live?

Accepted Answer

Baseline provides ongoing customer support to all subscribers. Our team is available to help as your business grows and your needs evolve. You can reach us at support@baselinesoftware.com.

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