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Baseline Raises $1.6 Million to Modernize Private Lending

October 9, 2024

The Baseline team

Financial Technology Software Company secures funding led by venture firm N49P to meet customer demand and continue rapid technology development.

Baseline Financial Technologies Corp. has successfully closed a $1.6 Million USD ($2.2 Million CAD) funding round, positioning the company for accelerated growth in the real estate private lending market. The round was led by prominent technology-focused venture capital firm N49P, with participation from Exit North Ventures, Tim Dewerth, and other strategic angel investors.

Baseline offers a comprehensive loan management system tailored to the evolving needs of the real estate private lending sector. Baseline connects borrower-facing point-of-sale, loan origination, loan servicing, and investor management into a seamless platform. The company's emphasis on intuitive design sets it apart, providing private lenders with a powerful tool to manage their operations efficiently.

“We started Baseline because, as former private lenders, no existing software on the market truly served our needs or the needs of the industry. Point solutions, user interfaces from the 1980s, and broken workflows were the norm.” says Shaye Wali, CEO of Baseline.

“We are thrilled to back Shaye and the Baseline team. The team's background, ability to understand customers, and vision of bringing a modern tech stack to an increasingly important part of our financial system, private lenders”, said Alex Norman, Partner at N49P.

The real estate private lending market poses distinctive challenges within the mortgage sector. Private Lenders catering to real estate investors and investment firms engaged in high-velocity transactions, have the necessity for automation to remain competitive and effectively serve these serial real estate investors. The development of a comprehensive software solution addressing the origination, servicing, and investor management demands of private lenders marks a pivotal advancement in this growing arena.

"Private lenders specializing in investment-purpose real estate require tailored technology solutions to meet their distinct needs," says Shaye Wali, CEO at Baseline. "Our platform provides the end-to-end functionality needed to streamline operations and drive business growth."

The funding secured in this round will support Baseline's ambitious goals, enabling the company to continue its rapid pace of technology development.

Read the full story here: https://betakit.com/baseline-closes-2-2-million-cad-to-help-private-lenders-manage-their-businesses/

If you have any questions about the content of this release or would like to learn more about Baseline, please email [email protected].

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