Baseline is an all-in-one platform that is built for hard money lenders. We give lenders powerful tools to streamline their operations so they can build an efficient and scalable business.

Who We Are

We are passionate problem solvers on a mission to improve the hard money lending industry. After operating as a hard money lender for several years, we learned first hand that hard money lenders are underserved. So we built tools that allow them to grow their businesses.

Hard money lenders play a critical role in their communities. They provide capital to real estate investors whose hard work makes America’s neighborhoods a better, safer place. We are proud to support hard money lenders and their communities.

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Our Story

For several years, Baseline operated as a hard money lender. Since its founding in 2016, Baseline originated and serviced hundreds of hard money loans. During this time, we learned the ins and outs of the industry. We dealt with its many challenges. We searched for better tools but came up short. That journey led us to where we are today. We have used the lessons we learned to build user-friendly, intuitive tools that help our fellow hard money lenders build a better, more efficient lending business.


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Chief Executive Officer

Shaye Wali

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Chief Technology Officer

Jonathan Keebler

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Chief Operation Officer

Sergio Santinelli

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